Say “would-your-cow-ski.” Now say it a little faster, and slur it together.
Katie Wojciechowski | Data Analyst
Analytics, Reporting, and Site Strategy
I currently use SEO and marketing expertise as a foundation for data setup and analysis that leads to crystal-clear insights. From storage to tracking KPIs, I can help you understand what's going on with your users, customers, clicks, and campaigns.
Want a data expert on your project? Let's talk!
I'm currently working on a Master's of Science in Data Science at Texas Tech's Rawls College of Business, to become a Data Engineer. I'm a part-time student and will earn my degree in May 2026.
In my spare time, I write about music and more.
Data Projects
In my current full-time role at JCT Growth, I lead reporting efforts for clients and provide ad hoc analysis for organizations ranging from a nationwide cancer nonprofit, to a fiber internet provider, to a lighting ecommerce site. Here are a few projects I have worked on.
Data warehousing using Supermetrics and BigQuery
Set up cost-efficient, secure storage of clients' historical data in BigQuery
I led my team's efforts to implement a combination of Supermetrics Hub and BigQuery to transfer, query, and store our clients’ data. Read more about how we optimized our setup and why I think it's a good idea to pair Supermetrics and BigQuery for client data management.
Tableau visualization for key event analysis
Created an interactive packed bubble viz for exploring key event density by landing page
I used Google Analytics (GA4) data, accessed via BigQuery, to create a packed bubbles visualization. This visualization showcased key event counts per landing page on a website and included an interactive table that provided deeper insights.
Custom SEO "Visibility" Metric for Reporting
Helped develop and implement custom SQL-driven metric for client's SEO ranking report
Details
Data Engineer
(In Training)
Master's of Science in Data Science
Texas Tech University - Rawls College of Business
Degree in progress - see program details
Expected graduation: May 2026
Courses completed:
-
Statistics for Data Science
-
Scripting Languages
-
Time Series Analysis
-
Multivariate Analysis
SEO Work
In my current full-time role at JCT Growth, a full-service marketing agency, I action on content roadmaps, assemble site audits, and more to drive organic growth for clients. Check out this example of a client whose site optimization project I led.
In my former role in-house at TrustRadius, I worked with the Product team to optimize our site for Google search and report on the results. I ideated both client-side and server-side work, and project-managed alongside our SEO Director. While I have worn many different SEO hats in the past, I particularly love the challenge of keeping up with Googlebot technically and working alongside engineers.
Page Speed Benchmarking
I measured page speed performance of our main page types vs. primary competitors and created a dashboard to benchmark. I also broke out action items according to findings, and helped get Product on board with allocating resources and elevating site speed as a Q3 priority.
Content Sprint
With JCT Growth, I led a content sprint for a small interior design firm that led to 2x traffic to their site from July to November. Read more about the process here!
Project-managing SEO-Related Tickets in JIRA
I was the point person for SEO-related engineering work on my journey team at TrustRadius. I created and advocated for tickets that have to do with anything indexable on the site, and answered engineers' questions when applicable. Additionally, I was responsible for maintaining Google tagging protocols.
If you're interested in hiring me for an SEO project, please reach out!
Tools & Workflows
If you're serious enough to actually read this section... We should talk.
Research: Semrush, SimilarWeb, all the wonderful sites we all know and love like Search Engine Journal, Search Engine Land, Moz Blog, #SEOFOMO, Search Engine Roundtable, and of course the sacred words of our beloved John Mueller
Testing: SEOTesting.com, Optimizely
Analytics: Google Analytics and Google Search Console (obviously), Screaming Frog, Google Lighthouse, Google PageSpeed Insights
Tagging: Google Analytics, Google Tag Manager, Heap
Project Management: JIRA/AzureDevOps, Asana, Trello (my personal favorite)
Reporting: Google Data Studio... Or a good ol'-fashioned spreadsheet
I also know my way around: Mode, Moz, Deepcrawl, Ahrefs, Hubspot, Figma, Wordpress, Squarespace, Wix, and Weebly
Testimonials
The reviews are pouring in!
