SEO Case Study

With JCT Growth, we've run a variety of strategies for different kinds of clients that have helped boost search visibility and drive traffic to the client's site.

For a Sacramento interior designer, I led the content sprint that resulted in xx% growth over a period of 6 months after publishing. Here's a breakdown of the strategy I led for them.

Let's start with the results!

This is a screenshot (from Google Search Console) of 12 months of clicks (blue line) and impressions (purple line) to the website. As you can see, both metrics showed a steady upward trend from around the end of July 2024, which is when the last of the new content was added to the site.

Overall, the site went from 41 clicks in July to 80 clicks in November, with a 52% increase in impressions (views on Google search results) between the two time periods.

So, how did we get here?

Challenges

The client had a small website with limited visibility in search engines. Challenges included:

• Limited indexed pages, reducing discoverability

• Outdated and under-optimized service pages

• A lack of content targeting specific interior design trends, services, and locations

• Minimal online visibility in local search results

Our goal was to improve the website’s SEO performance by addressing these challenges systematically.

Optimizations made to the site

All pages indexable

We went into Google Search Console, submitted all pages to be crawled, and made sure that they were all able to be crawled by Google and appear in search results. This is an important first step for many smaller websites to make sure that pages are even able to appear in search results at all.

4 existing service pages optimized

The site already had four "service" pages—i.e., a page for each service the designer offered, such as color selection and houseplant styling. We provided optimizations to those pages, such as edits to title tags, headers, added copy, added links to other pages on the site, and additional images.

2 new service pages created

In addition to optimizing the existing service pages, we pitched and created two new ones, centered around full remodel design and furniture placement. These were chosen to target topics users in the area search for but were not currently featured on the site.

4 new blog posts published

We outlined and wrote four posts for the site, covering relevant topics like bedroom decor and sustainable design that the firm specializes in. With these targeted focuses, the idea is to bring high-intent traffic to the site from users who are ready to enter the funnel.

10 location pages created

Finally, we created and published 10 locations pages, each one targeting a town in the Sacramento area—for instance, "Roseville Interior Design." This way, for people searching those local search terms, the designer would have a landing page that caters to that specific search and bring those high-intent potential clients into the funnel.

Unbranded traffic: reaching new audiences

The important thing about the traffic that we started to bring in is that it was from search terms that are unbranded - in other words, not someone searching the name of the designer. A user Googling a generic term like "Sacramento interior design" is now more likely to see and click through to our client's site than they were before, when they were only ranking for their own firm's name.

This is a quick rundown of an SEO content sprint for a small client-based website. If you have more questions, feel free to reach out!